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Writer's pictureBree Reid

Dychi Denim First Look Collection S/S 2025


Dychi Denim Designer Darrius Mitchell and model Mel Hansen walking the show finale


Saddle up! Dychi Denim launches a cowboy chic collection. 


On Saturday, September 21st, the classic Rancho Ruiz Familia Ranch set the scene for an unforgettable evening as Dychi Denim unveiled its latest collection. Raving with anticipation and excitement, the fashion show, themed around the rich and aesthetic heritage of the Mexican cowboy, was an enchanting fusion of tradition, style, and culture. Set against the rugged terrain that inspires Dychi Denim's designs, guests dressed to the nines in cowboy and cowgirl attire, blending fashion with nostalgia in blissful harmony.


As the sun sets, the atmosphere becomes electric with the thrilling beats of DJ November Rose, who seamlessly blended Afrocentric beats with classic cowboy tunes. Each beat echoed through the ranch, inviting attendees to step into a world where the spirit of the Southwest meets inner-city individuality. As the evening progressed, the audience settled in, eager to witness the creative brilliance of Dychi Denim.


Photo credit:178 Images

Director Wardrobe Consultant & Stylist Letia Scales Young styling model Zainab Bankole.


Then, the moment we’d all been waiting for arrived: the Dychi Denim fashion show! Created under the vision of Darrius Mitchell, Dychi Denim is celebrated for its classical craftsmanship and commitment to sustainability, proving that denim can be reimagined into something incredibly chic and versatile. Fashioned for the modern woman who can effortlessly transition from a night out on the town to a laid-back evening in the city, the collection truly embodies the essence of empowerment and style. 


Darrius Mitchell, who has carved a niche in the industry with his commitment to sustainability, orchestrated the show with an eye for detail that reflects the brand's ethos. The fashion presented onstage encapsulated creativity, perseverance, and dedication, proving that every woman could feel sexy and powerful draped in denim. 


Photo credit:178 Images

Model Skye Bri’elle on the runway wearing Dychi Denim.


The collection featured various pieces, including impeccably tailored jeans adorned with intricate southwestern wide-brim hats, paired with traditional cowboy boots that kicked up the loose dirt effortlessly down the runway. Models glided gracefully, showcasing classic cuts that transitioned beautifully between casual outings and hopping on a Mustang. Dychi Denim’s sophisticated aesthetic shines through its versatile designs that invite all women to embrace their individuality, whether dressing up or dressing down.


Photo credit:178 Images

Models wearing Dychi Denim Cowboy Chic Collection.


Adding to the evening’s allure was a special performance by singer-songwriter Autumn D. Her latest single, "Southern Gentleman," resonated through the ranch, adding an enchanting layer to the night’s festivities. The upbeat melody wrapped around the audience, perfectly encapsulating the Western theme that Dychi Denim so skillfully crafted. 


Photo credit:178 Images

Autumn D performing her newest single “Southern Gentlemen”


As Mitchell encapsulated it, “Our denim connects to a greater story—the resilience of our roots, woven into the fabric of our lives.”


The show reached new levels as attendees indulged in delicious signature drinks hand-crafted by TheRemixQueen, each sip enhancing the evening’s cowboy chic vibe. The drinks flowed seamlessly with the music, adding another layer of entertainment to this not-to-be-missed event.


Photo Credit: The Cork Bros

Event sponsors Alpharetta House Wives enjoying the horse stables. Branda Peterson (Left), Kayla McCalla (Middle), Rachael McCalla Jones (Right)


Produced by ART 7, renowned for its ability to elevate brand experiences, the evening was nothing short of spectacular. From strategic lighting that illuminated the models in ethereal beauty to the horse stables that encapsulated the collection's essence, every detail was executed with precision.


In a world that often overlooks the united potential of style and sustainability, Dychi Denim stood tall and proud, serving as a proud reminder that classic denim can be both timeless and trendsetting, sophisticated yet rugged. As the final model took her last walk down the runway, the audience erupted in applause, a resounding celebration of creativity and culture that marked Dychi Denim as a true icon of modern fashion. Thus, while the evening may have concluded, the 

influence of Dychi Denim's captivating cowboy collection will undoubtedly echo in the hearts of fashion lovers for seasons to come.


Dychi Denim Dominates the Jeans! 


Thank you to the Sponsors: 

Designer: Dychi_Denim 

Production Agency: Art7 Productions 

PR: NTPR Firm


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